The Platform starts Cass & York project condo sales

Spire Integrated Systems Partners on the Cass & York Development

Spire is the lead integrator on the Cass & York condo development. Each unit will be fully prewired for an AV and control system. Spire will be offering custom packages to fit the lifestyle needs of the resident. The basic packages will include lighting control and shades with a Lutron system. More advanced and custom packages will add audio, televisions, WiFi, temperature control, and a Savant control system.

Volume One Studiio/McIntosh Poris Associates
An aerial view of the overall Cass & York project by The Platform LLC, which is expected to include a variety of uses, including condos, apartments, parking, retail, office space and others.

The Platform starts Cass & York project condo sales

Article by Crain’s Detroit Business – Kirk Pinho
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The Cass & York development by Detroit-based The Platform LLC is beginning the sales phase of its 53 planned condominiums.

I walked around the sales gallery in The Fisher Building (which The Platform co-owns) in the New Center area Thursday afternoon and chatted with Peter Cummings and Dietrich Knoer, who heads up the company that started just a couple years ago.

They are targeting the higher end of the current condo market at $430 to $501 per square foot.

“There is a lifestyle issue where what we are offering with this building equals the range of amenities and has the quality that you’ll find in Chicago or New York or San Francisco, except for two, three, four or five times the price we are opening at,” Cummings said. “I think this is part of the transition in Detroit where there was the assumption that Detroit isn’t ready for this.”

Lisa Nederlander, who is part of the Max Broock Realtors team marketing the units for sale, said some of the newer condominium market in greater downtown is going from the mid $300s to $400 per square foot.

Sounds about right, said Austin Black II, founder of residential real estate brokerage firm City Living Detroit. Lest you have sticker shock at the Cass & York asking prices, keep in mind this is expected to be high-end new construction, Black said.

“But based on what I’ve read and heard, if they go as high-end as I’ve heard, they are on the mark,” he said. “I think it’ll be great to have a product like that so we can begin balancing out the market where properties are truly selling based on location, amenities and finishes, because I’ve seen a lot of properties selling at a higher price per square foot, and even then you have to gut those units in some cases.”

The new condos at 5935 Cass Ave., estimated at a $30 million development cost, are part of a broader project that has been in the works for several years. A 550-space parking structure, plus apartments, retail, office and Wayne State University art museum space are planned. The new condo building is expected to be complete in the spring of 2020, with units ranging from 763 square feet for a studio to 2,462 square feet for a two-bedroom, 2 1/2 bath unit. Click here for more specifics on the project.

“I think that a lot of pundits and commentators and observers underestimate the hunger for something better,” Cummings said. The condo building will have a rooftop deck and pool, club room, interior courtyard and a fitness center, among other features.

Shortly after I left the gallery — which opens to the public Feb. 2 — the company held a private gathering to show off the condo features to prospective buyers, including players and executives from the Detroit Pistons, Henry Ford Health System and Wayne State University. A spokesman said about 50 were invited.

Project info:

  • Building to be completed in spring 2020
  • Sale prices range from $430 to $501 per square foot
  • Part of a broader development by The Platform LLC
  • Contractors

  • Architects: Volume One Studio, Detroit; McIntosh Poris Associates, Birmingham
  • General contractor: The Monahan Co., Eastpointe
  • Condo brokerage: Max Broock Realtors, Birmingham

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