8 Reasons Why Your Business Needs Video Conferencing

8 reasons for video conferencing

In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever.

High-quality video conferencing solutions from Spire Integrated Systems with Lifesize technology enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships you need for success in business. Spire’s colboration with Lifesize enables simple, frequent, quality interactions from wherever you are.


The single most compelling reason to install technology is to be more productive. Over the last 50 years, technology has enabled businesses to move from local shops to global entities. However amazing these technologies have been, there has been a cost—the human connection. Video conferencing enables you to make and maintain that human connection, irrespective of distance.


Video conferencing has long been thought of as the technology for the other half, something to be used by the bigger guys, the ones handling mergers and acquisitions and the like—not something that the average business could afford or make use of. It isn’t like that anymore. Thousands of small- to medium-sized businesses with limited resources are benefiting from the reach that video conferencing allows them to have.


Finding the perfect work/life balance can be tough. With the expectation of being available 24/7, the daily commute, the weekly meeting at HQ and frequent customer meetings, it can seem that you live on the road. Hosting even some of your meetings over video can help reduce your own “wear and tear,” meaning you can go around the world—or simply across the country—and be home in time for dinner!


The time of video deployment meaning a huge initial investment on “technology boxes” with capacity sizes you may never reach is over. The enormous financial step previously required to move from low quality “free” or web conferencing services to HD business video has dramatically reduced. Virtualization and more sophisticated software means you can now start small with your video strategy and build up as you need it, easily and more cost-effectively than ever before.


The golden age of travel is very much over. Airplanes are not getting faster, and travel is not getting better. Flying today is about the volume of passengers, not enhancing the travel experience for customers. You want your travel to be low cost, but more importantly, you want convenience. Today, even a flight of a few hours can seem like a hassle. Technology allows instant communication. Business leaders need to think differently, and video is part of this revolution.


The weather, fire, natural disasters, epidemics … the list of factors that can affect a business, which are often totally out of our control, can be scary. It’s said that 80% of businesses affected by a major incident either never re-open or close within 18 months. But it’s not all doom and gloom! Video conferencing can keep you connected and help ensure that your business stays up and running—from a different location if disaster strikes.


The exponential growth of mobile devices means nearly everyone in the world has a yet unrealized video conference device with them wherever they go. With the increasing BYOD (Bring Your Own Device) trend, including mobile in your video conferencing strategy is paramount, allowing collaboration over video on the go in the same way—with the same functionality as you would in your office, easily and cost-effectively.


There was a time when customers and suppliers were all within the same town; today, it’s more likely that they are spread across the country, or the world. You need to be able to build human connections irrespective of distance and connect with more people in less time. Video bridges the gap between distance and provides the personal touch by giving you the ability to connect as if you were there, more efficiently and effectively than ever before.

*Article by Lifesize. Read more on Lifesize video conferencing technology.