Who We Are


Spire Integrated Systems is a national industry leader in the design and installation of innovative audio/video, automation, lighting control and automated shade systems. Specializing in custom design and integrated solutions, Spire Integrated Systems collaborate with each individual client, architect and interior designer to maintain a balance between seamless aesthetics, simplicity and value, while emphasizing performance. Spire Integrated Systems prides itself on commitment to detail, system performance and paramount service which has created lasting relationships with our clients for over a decade.

MISSION:

Spire’s mission is to design and create innovative audiovisual and control system solutions that strike a balance between value, aesthetics and simplicity with an emphasis on performance.



Company History


In the Beginning

Spire Integrated Systems, Inc. began its amazing journey long before its foundation in July of 2001. Navot Shoresh, owner and President, began his relationship with the tech industry while in the Israel Army Special Forces. After his service ended, he worked for an Israeli cable TV company before moving to Michigan in 1994. Here in America, he attended the University of Michigan Dearborn studying electrical engineering. While working in the industry for a Satellite TV company, and later at an audio visual company, he saw an opportunity to provide high quality audio visual systems, coupled with excellent service, and decided to start his own company.

Spire began quite humbly with just 3 employees and a small office space in Pleasant Ridge Michigan. In 2005 Spire was proudly recognized by Lutron for a Best Programming Excellence award. By 2006 the company had doubled its employee count, and in 2007 moved its offices to Troy.

2007 was the same year the recession began to heavily affect businesses throughout Michigan. Spire realized a need to diversify, and looked outward to other states for work. Spire contracted a project in Columbus, OH that laid the ground work for out-of-state jobs. This experience and knowledge lead to large projects in California and Florida. During this time, the Spire team developed a process to complete the work effectively, including partnering with local companies to service the systems after installation. Spire’s strategic planning and connections allowed them to successfully expand their services nationally.

Then and Now

Spire Integrated Systems continued to grow, hired more employees, hosted many interns, and moved to its current larger location: 2786 Industrial Row Drive, Troy, Michigan. In 2012 Spire built and showcased a new showroom as an aesthetic manifestation of the company’s determination and hard work.

Now, Spire Integrated Systems currently employs over 20 employees; provides services nationwide; is the recipient of 8 industry awards, is consistently featured in magazines; and has hosted several product launch events exclusively for Michigan. Within 2016 Spire has achieved the highest dealer statuses for Savant, Control 4 and Lutron.

The Future of Spire

Spire Integrated Systems is always looking over the horizon for new opportunities. With an emphasis on unique business and multi-use environments, Spire is looking to expand the commercial division in Michigan to Detroit’s rapidly growing downtown, as well as continue its current work in downtown Birmingham.

Northern Michigan provides another avenue for progress with the new addition of Spire’s satellite location in Traverse City. Featuring a local service department, the new office offers the award winning design and installation that Spire is known for.


Our Team



Spire prides itself on having a team that is passionate and dedicated. Spire’s technicians are both certified installers and specialized in custom design and integrated solutions to provide you with an innovative system that meets your specific needs.

Don’t Hire To Fit a Role; Hire To Fit a Culture

Navot Shoresh (President of Spire Integrated Systems) Philosophy on Creating the Perfect Team

Even after 15 years in business, it’s hard to call Navot Shoresh an expert; rather it’s hard to get him to admit it. The president and founder of Spire Integrated Systems set up his high-end home-integration business after a stint in the Israeli Army fostered an interest in high-tech and professional grade equipment. His background includes a few other influential stepping-stones, but his time as a Sergeant Major in a special operations unit helped define both the foundation and the implementation of his successful hiring system.

“I started slowly adding people, and some worked and others didn’t,” Shoresh said. “But I’ve never had a clear system before despite my company always growing. My background is in the military, and I believe that I can build a very similar unit using the principles that we had in the military. “

Shoresh doesn’t have a name for his system but has been implementing it piecemeal into his company’s culture over the last two years. His method is less of a roadmap and more of a core set of fundamental measurements that he feels can expose people’s traits, for better or for worst.

Read More...

Building The Foundation

The first step includes professional testing. It is the same sort of professional testing you can get from just about any company, but Shoresh retro-fitted the results by making his current employees take the test as well, giving him access to “DNA of the superstars” in his business.

“I have a profile for what makes great technicians, what makes great project managers,” Shoresh said. “Using the Q&A lets me see How is this person compared to someone else in my company? This way I have something to compare it too. I want to replicate DNA by looking at the superstars in my company, and you can’t do that without the testing.”

Equally, as important, Shoresh stresses that cognitive bias plays a significant role in shaping opinions about someone. Unfortunately, that can lead to hiring a person they like (because of a university they went to or a military position they have held) despite not being the best fit for the job. His solution was letting more people in on the interview process.

Shoresh maintains that the advantage of having more people meet a potential candidate not only makes the onboarding easier it usually leads to a stronger work environment. “Instead of just one person handling the hiring, you have office managers sitting in on meetings, technicians holding their own interviews with completely different levels of conversation,” Shoresh said. “You gather all this information and it lets people ask entirely different questions and get true feedback from different points of view.”
“It’s about having every one of your employees, whenever you can, talk to this person,” Shoresh added. “It not only makes sure that someone has the right technical skills but also the right behavioral and cultural skills to fit into our company.”

Most importantly, Shoresh believes that a company needs to have a culture and vision to push against; otherwise, no one will invest in his system. Recently overhauling his human resource department led to hiring a treasured employee who just left her ob at the Pentagon. He praises her hands-on system and her ability to translate the company vision into something tangible.

“We really work hard at explaining the company vision, the company culture, how things are behaving,” Shoresh said. “We have an HR manual that explains everything going on. It explains this is how our company operates and it’s something concrete in their hands.”

Shoresh also believes his system works well because of a robust and transparent onboarding process, something he thinks many companies completely gloss over. His understanding is that being honest and upfront with everyone (both current employees and new hires) can diffuse stress from growing pains.

“Don’t expect them to hit the ground running. When someone comes on, and they are uncomfortable, we tell them that the first couple weeks are about learning and understanding what other people do,” Shoresh said. “I also tell the people around them that this person is new, and you can expect them to slow you down.”

“When current employees start thinking ‘Oh, this new person is slowing me down’ or ‘I’m not getting anything done with the new person’ it automatically creates stress and negative emotions towards them,” he added. “We try to avoid that all together.”

In the end, Spire operates with loyalty coming from every angle. Shoresh believes that creating a top-down environment of support fosters both a deeper connection to the company but also avoids letting any negativity distort their opinion.

Shoresh understands that no system is perfect, but after 15 years he believes that he has a good idea of who to hire and how they can impact a working ecosystem. While there are some obvious red flags and traits that he believes are unfixable, Shoresh likes to think that everyone deserves a shot.

“The truth is you don’t hire to fit a role; you hire to fit a culture and that starts with you.”

Original Article By Patrick McCarthy From: Dealerscope


Our Affiliations



Spire affiliates


Our Process


01. DESIGN

From automated lighting systems to an awe-inspiring media room, it takes detailed planning to design and install an automated system that works with your home and lifestyle. We take the time to collaborate with your architect, builder and interior designer during the initial planning stages. Through this collaboration we are able to determine the proper mix of automated systems and controls, and design for you a custom system.

02. COLLABORATE

We will work directly with you and your design and building teams to understand your requirements. We then work to design, program and install a suitable solution. Our discussion will include establishing wiring specs, equipment housing, room aesthetics, lighting and sound components and control panel placements. If you currently have equipment in your home, we will assess if it can be integrated into your new system or should be updated. Finally, component integration is planned and touch panels are programmed with the user interface of your choice, specifically designed for you by Spire.

03. INSTALLATION

After the planning and design have been finalized, it’s time for installation. As your home is being constructed or retrofitted, all of the special electrical work, wiring, fixtures or cabinets to house electrical equipment can be installed. When your home is ready for move-in or your improvements have been finished, your dealer will complete the control system integration, program and test the system and ensure everything is working correctly.

04. SUPPORT

The decision to automate your environment represents a significant investment in your home, in technology, and in making your life easier. To protect your investment’s long-term value, you’ll want to be sure that your home and system will easily accommodate new innovations in multimedia, networking and communications formats, as well as your family’s changing needs. Spire will work with you and keep you updated on future equipment and programming upgrades, as well as capabilities add-ons.